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Our Commitment To Your Privacy

Effective Date: January 1, 2023


Welcome to iFLY’s website, which is owned, operated and controlled by SkyGroup Investments, LLC and our affiliates and subsidiaries (collectively, “iFLY”, “we”, or “us”). This Privacy Policy applies to your use of our websites (including www.iflyworld.com) and to other information we collect online or offline (together, our “Services”) and applies to your use of any Service, regardless of how you access or use it.

By using the Services or otherwise providing Personal Information to us, you agree to our Terms of Use and consent to our collection, use, and disclosure of your Personal Information (defined below) as described in this Privacy Policy. If you do not agree to our Terms of Use, or do not consent to our collection, use, and disclosure of your Personal Information as described in this Privacy Policy, please discontinue use of the Services.


California Notice: California Consumers can find information about their California Consumer Privacy Act (as amended, “CCPA”) rights and how to exercise them here. California Consumers may submit CCPA-related requests to iFLY by filling out the webform here or by calling us toll-free at 1-888-675-0188.


Virginia Notice: Virginia residents can find information about their Virginia Consumer Data Protection Act (“VCDPA”) rights and how to exercise them here.


Our Privacy Policy Covers the Following Topics:





Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. Note that information that is publicly available, deidentified, or aggregated is not considered Personal Information.


During your use of our Services, we may collect from you the following information:


  • Contact Information: such as name, address, phone number, and email address;

  • Other Identifiers: such as username and password for our Services, IP address, and unique personal identifier(s);

  • Commercial information: such as purchase history or tendencies, purchase channel (online or retail), flight details, information from surveys, promotions, and product reviews;

  • Demographic Information: such as birth date, gender, and veteran status;

  • Internet or Other Electronic Network Activity Information: such as browser type, operating system, internet or mobile network provider, website access time, duration of visit, referring website address, browsing and search history on our websites, and information regarding your interactions with our website, advertisements, social media pages, and emails;

  • Geolocation Data: such as your location based on information you provide directly or inferred from your IP address; and

  • Information from Our Communications with You: such as the contents of your communications with us via phone, email, or other means.


We may collect the above-listed information from you to:


  • provide you our Services;

  • facilitate, manage, personalize, and improve your online experience;

  • process your orders;

  • transact with you, provide services or information you request, respond to your comments, questions and requests, serve you content and/or advertising, and send you notices;

  • communicate with you (including about our products, your orders, updates to our terms and policies, and to obtain your feedback);

  • send you marketing materials and advertisements and tailor our content, advertisements, and offers;

  • send you relevant discounts;

  • allow you to participate in promotions, sweepstakes, and contests;

  • engage in auditing, research, and analysis;

  • maintain and improve our Services;

  • determine your location; and

  • prevent and address fraud, threats or harm, and breaches in our policies or Terms of Use.




We collect your Personal Information through various means, including when you directly provide it to us and automatically through your use of our Services. For example, iFLY may collect Personal Information you provide (i) when you create an iFLY account to make bookings and reservations and (ii) during the iFLY waiver process in order to evaluate your eligibility to participate at an iFLY Tunnel.

In addition, iFLY may collect your photo and video information, provided you consent to collection of this Personal Information prior to flight. We may also collect Personal Information about you from our agents, vendors, consultants, and other service providers (collectively, Services Providers) and from third parties. In some instances, you may be able to choose what information to provide, but sometimes we require certain information from you to use features of our Services.


Information That You Provide. We collect Personal Information about you directly when you:


  • purchase products from us;

  • enter search terms or other information through our Services;

  • subscribe to receive notifications from us;

  • exchange communications with us by mail, email, phone, or other means;

  • obtain customer service or technical support;

  • participate in promotional activities (coupons, special offers, sweepstakes, surveys, and contests, each a “Promotion,” including Promotions jointly sponsored or offered by third parties);

  • connect with us via social media;

  • otherwise voluntarily share information with us; and

  • create an iFLY account to make bookings and reservations.


Information Collected Automatically. iFLY and third parties may collect information from you automatically when you access the Services (“Usage Information”). Usage Information may include your IP address, device identifier, browser type, operating system, information about your use of the Services, and data regarding network connected hardware (such as computers or mobile devices), search engines used, the length of time spent on the Services, the pages you looked at on the Services, the address (or “URL”) of the websites you visited before and after visiting the Services, the frequency of your visits to the Services, and certain other available information. This may include the use of cookies and other technologies that help us understand your interactions with our Services, to serve you with ads on Third-Party Services that may be relevant to you, and to generally offer you a more personalized and relevant experience. The methods we use to collect Usage Information include:


  • Log Files. Log information is data about your use of the Services, such as IP address, browser type, Internet service provider, referring/exit pages, operating system, date/time stamps, and related data, which may be collected and stored in log files.

  • Cookies. We use cookies and other tracking technologies (such as web beacons) to collect and store information about your interactions with our website, including information about your browsing behavior. Our website also supports third-party cookies placed by our Services Providers, affiliates, and advertising partners.
    Cookies are small files that a website transfers to your device through a web browser that enable the website’s or a third party’s systems to recognize your device and to capture and remember certain information. Web beacons (also known as tracking pixels) are tiny graphics embedded invisibly on a webpage or in an email that may be used to deliver or communicate with cookies, to count users who have visited certain pages, and to understand usage patterns. In general, our website uses cookies and other tracking technologies as follows:


    • When necessary to run our website, for example by allowing you to login and add items to your cart.

    • To optimize the functionality of our website, including by personalizing content for you, greeting you by name and remembering your preferences (such as your choice of language or region).

    • For analytics purposes—for example, to help us understand how our website is used, to see what products most interest you, and determine how best to market our products to you (more information on website analytics is provided below).

    • For purposes of ad targeting and marketing. These cookies collect information about your browsing behavior on our website in order to show you interest-based advertising when you visit other websites or use social media.

    • To determine if you open or act upon our email messages (information on unsubscribing from our commercial email communications is provided below). To obtain information about your interactions with our online advertisements, such as whether you clicked on an ad and the website where you may have seen the ad.

    • Cookies vary in how long they last. “Session cookies” terminate shortly after you terminate your internet session. “Persistent cookies” are stored on your device until a set expiration date. We use both session and persistent cookies on our website.


  • Web Beacons (“tracking pixels”). Web beacons are small graphic images, (also known as “Internet tags,” “clear GIFs,” or “Pixel Tags”) embedded in web pages and email messages. Web beacons may be used, without limitation, to count the number of visitors to the Services, to place cookies, to monitor how users navigate the Services, and to count content and advertising views.

  • Embedded Scripts. An embedded script is programming code designed to collect information about your interactions with the Services. It is temporarily downloaded onto your computer from iFLY’s web server, or from a third party on behalf of iFLY, and is active only while you are connected to the Services and deleted or deactivated thereafter.

  • Locationidentifying Technologies. Our tunnel finder feature may access and use information about your device location (such as IP address), or your account information, to suggest appropriate store locations. Content on our Services may be personalized based on various information we have about you to try to provide you with more location-relevant content.

  • Device and Activity Monitoring. Technologies that monitor, and may record, certain of your interactions with the Services, and/or collect and analyze information from your device, such as, without limitation, your operating system, plug-ins, system fonts, and other data, for purposes such as identification, security, fraud prevention, troubleshooting, tracking and/or improving the Services and customizing or optimizing your experience on the Services.




We may disclose your Personal Information for any purpose consistent with this Privacy Policy, our written statements at the point of collection, or applicable law. In general, we share Personal Information as follows:


  • within our group of companies including with our affiliates, subsidiaries, locations, and brands;

  • with our Services Providers so they may provide their services to us. For example, we may share your Personal Information to provide customer service, operate, and improve our business and the Services, improve our products and customer service, help run our Promotions, process payments, perform auditing and quality control, communicate with you, and otherwise operate our business. iFLY, however, does not authorize its Services Providers to use your Personal Information they collect on our behalf, or provided by iFLY to the Services Providers to use on our behalf, to send you direct marketing messages other than related to iFLY, unless you otherwise consent;

  • to improve the Services or provide you with new products or services that may interest you;

  • with our advertising partners for ad targeting, remarketing, and providing customized advertising content;

  • as necessary, for the following purposes: (a) to comply with any legal process; (b) to respond to requests from public or government authorities; (c) to enforce our terms and conditions; (d) to protect our operations and protect our rights, privacy, safety, or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit potential damages to us.

  • with our insurers and professional advisers for managing risks, obtaining professional advice, exercising or defending against legal claims; and

  • with third parties in connection with or during negotiations of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceeding).


UGC. If you choose to submit user-generated content (“UGC”) to any public area of the Services, your UGC will be considered “public” and will be accessible by anyone, including iFLY. Notwithstanding anything to the contrary, unless otherwise explicitly agreed by us, Personal Information included in UGC is not subject to iFLY’s usage or sharing limitations, or other obligations regarding Personal Information collected under this Privacy Policy or otherwise and may be used and shared by iFLY and third parties to the fullest extent not prohibited by applicable law. iFLY encourages you to exercise caution when making decisions about what you disclose in such public areas.


Third-Party Services. The Services may include hyperlinks to, or connection with, the Services (such as applications and plug-ins) and services operated by third parties (“Third-Party Service(s)”). These Third-Party Services may use their own cookies, web beacons, or other Tracking Technologies to independently collect information about you and may solicit Personal Information from you.




Our website uses analytics technology provided by our Services Providers (including, without limitation, Google Analytics, Meta Custom Audience, Google Ad Services and) to understand how users interact with the site, improve our web experience, and better market our products. These analytics services may use cookies and other Tracking Technologies to collect information about how you use the Services. Personal Information collected by these analytics services (such as your IP address and other Usage Information) may be transmitted to and stored by these Services Providers on servers in the United States (or elsewhere). See below for more information on your choices regarding analytics services.




Cookies and Tracking Technologies


Our website offers a cookie preference center in the footer of our website that allows you to exercise your choices as related to these technologies. Cookies may also generally be disabled or removed by tools available as part of most commercial browsers through an opt-out preference signal, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options, so you will need to set them separately for each browser and each device you use. Please review your browser’s help menu for instructions, or visit www.allaboutcookies.org for more information. Please note that if you disable all cookies, some features of our Services may not function properly or at all.


Do Not Track Signals


Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Like many online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser.


Analytics and Advertising Technologies


You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout.

You may opt out of Meta Custom Audience by logging into your Facebook account and changing your privacy or advertising settings as per Meta’s opt-out instructions. You may also use your Facebook account settings to unlink your Facebook account from the iFLY Services.

You may choose not to receive some interest-based advertising by submitting opt-outs. Some of the advertisers and Services Providers that perform advertising-related services for us may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising and/or the Network Advertising Initiative (“NAI”). To learn more about how you can exercise certain choices regarding interest-based advertising, including use of cross-device data for serving ads, visit http://www.aboutads.info/choices/. To learn more about the NAI and your opt-out options for their members, see http://www.networkadvertising.org/choices/. Please be aware that opting out only means that those selected members should no longer deliver certain interest-based advertising to you but does not mean you will no longer receive any targeted content and/or ads (for example, ads from other networks).

We also use advertising services provided by Google Ad Services. To learn more about the data Google collects for advertising and to opt out of certain ad targeting by Google, please visit here

Both iFLY and Third-Party Services may have access to certain information about you and your use of the Services and any Third-Party Service. iFLY may engage and work with Services Providers and other third parties to serve advertisements on the Services and/or on Third-Party Services. Some of these ads may be tailored to your interests based on your browsing of the Services and elsewhere on the Internet, which may include use of Cross-device Data, sometimes referred to as “interest-based advertising” (also referred to as “online behavioral advertising”), which may include sending you an ad on a Third-Party Service after you have left the Services (also referred to as “retargeting”).

iFLY is not responsible for the effectiveness of any third parties’ opt-out options or the accuracy of their statements regarding their programs.


Email Communications


You can opt out of receiving certain promotional communications (such as emails) from iFLY at any time. For promotional e-mails, you may click on the unsubscribe link, or if available, change your communication preferences from within your iFLY account. If you opt-out of our marketing email communications, we may, subject to applicable law, still send you non-promotional communications, such as those related to your iFLY account or purchases. Unsubscribing from our marketing communications will not affect the level or quality of service we provide to you.




We use technical and administrative security measures to reduce the risk of loss, misuse, unauthorized access, disclosure, alteration of, or to otherwise protect, your information. Although we implement reasonable security measures on our Services, we cannot guarantee the security of information you submit via the Internet. It is your responsibility to make sure that your passwords and account registration information are secure and not shared with third parties.




The Services are intended for a general audience and not directed to children less than 13 years of age. iFLY does not intend to collect personal information as defined by the U.S. Children’s Privacy Protection Act (“COPPA”) (“Children’s Personal Information”) in a manner that is not permitted by COPPA. If we obtain knowledge that we have collected Children’s Personal Information in a manner not permitted by COPPA, we will remove such information to the extent required by COPPA.

Any California residents under the age of eighteen (18) who have registered to use the Services or who posted content or information on the Services can request removal by contacting iFLY and (i) specifying where the content or information was posted and (ii) attesting that such was posted by a minor. iFLY will then make reasonably good faith efforts to remove the post from prospective public view or anonymize it so the minor cannot be individually identified to the extent required by applicable law. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished or archived content by search engines that iFLY does not control.




Nevada law allows residents to opt out of the sale of certain Personal Information, called “covered information.” We do not sell covered information as defined under Nevada law and we have no plans to change that practice. If you want to be notified if we do change that practice, you may submit your request by emailing us at legal@iflyworld.com.




California residents can learn more about their privacy rights under the CCPA generally here.




This section applies to Virginia Consumers (as defined by the Virginia Consumer Data Protection Act (“VCDPA”)) that use our Services. Capitalized terms defined in the VCDPA that are used in this section shall have the same meaning as in the VCDPA.

This section describes our collection, use, and disclosure of Personal Data. You can learn more about the Personal Data we process and the purpose for processing such Personal Information in the “Personal Information We Collect and Why We Collect It” section above. You can also learn more about our disclosure of Personal Data and the categories of Third Parties we disclose Personal Data to in the “How We Share Personal Information” section above.

We also Process your Personal Data for Targeted Advertising. You have the right to opt-out of the processing of your Personal Data for Targeted Advertising, as described below.

If you are a Virginia Consumer, subject to certain conditions and restrictions set out in the VCDPA and other applicable laws, you have the following rights with regard to your Personal Information:


  1. Right to Access. You have the right to (i) know the Personal Data that we may hold about you and (ii) access such Personal Data.

  2. Right to Correct. You have the right to request that we correct inaccuracies in your Personal Data.

  3. Right to Delete. You have the right to request that we delete all Personal Data that we have collected from or obtained about you.

  4. Right to Opt-Out of Sales. You have the right to opt-out of the Sale of Personal Data; however, we do not Sell your Personal Information as defined under the VCDPA.

  5. Right to Opt-Out of Targeted Advertising. You may request that we stop disclosures of your Personal Data for Targeted Advertising via cookies and tracking technologies by clicking the “Do Not Sell or Share My Personal Information” link in the footer at the bottom of our website.

  6. Right to Opt-Out of Profiling. You have the right to opt-out of our processing of Personal Information for the purposes of profiling. Our profiling does not result in decisions that produce legal or similarly significant effects and, therefore, we do not provide this right.

  7. Right to Appeal. If you are unsatisfied with our actions related to the exercise of one of your privacy rights above, you may appeal our decision.


Virginia Consumers may submit their VCDPA requests here. Please note that, depending on the nature of your request, you may be asked to provide information to verify your identity in order for us to process your request. We will confirm receipt of your request and respond to your request as soon as we reasonably can and no later than legally required.

You may exercise your privacy rights under the VCDPA no more than twice in a 12-month period. If you choose to exercise any of the privacy rights described above, you will not receive discriminatory treatment from us.




iFLY is based in the U.S. and the information iFLY and its Services Providers collect is governed by U.S. law. If you are accessing the Services from outside of the U.S., please be aware that information collected through the Services may be transferred to, processed, stored, and used in the U.S. Data protection laws in the U.S. may be different from those of your country of residence. Your use of the Services or provision of any information therefore constitutes your consent to: (i) transferring (to and from iFLY), (ii) processing, (iii) usage, (iv) sharing, and (v) storage of your information, including Personal Information, in the U.S. as set forth in this Privacy Policy. If you are visiting the Services from the European Economic Area, please refer to the appropriate EU Privacy Notice: https://www.iflyworld.co.uk/ or https://www.iflyfrance.com/.




We may change our Privacy Policy from time to time. If you do not consent to the information collection, use and disclosure practices described and posted at the time you visit our Services, or if you do not agree to our Terms of Use, please discontinue use of the Sites.




For more information about iFLY’s privacy practices you can contact us by emailing legal@iflyworld.com or calling 1-888-675-0188.


© 2023 iFLY, All Rights Reserved.

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