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iFLY respects your privacy and is committed to complying with the relevant privacy laws and regulations in the jurisdictions in which we operate. iFLY’s California Consumer Rights Page provides additional information about our commitment to respecting your personal information, including ways for you to access and delete that information.


This California Privacy Notice (“Notice”) applies to “Consumers” as defined by the California Consumer Privacy Act (“CCPA”) as a supplement to other privacy policies or notices issued by SkyGroup Investments, LLC and our affiliates and subsidiaries (“iFLY” “us” “weour”).  In the event of a conflict between any other iFLY policy, statement, or notice and this Notice, this Notice will prevail as to California Consumers and their rights under the CCPA. 


This Notice describes our collection, use, disclosure, and “Sale” of California Consumers’ “Personal Information” or “PI” as defined by the CCPA, as well as the rights California Consumers have under the CCPA.  The description of our data practices in this Notice only cover 2019 and will be updated annually.  Terms defined in the CCPA that are used in this Notice have the same meanings as in the CCPA. 


Consistent with the CCPA, job applicants, current and former employees and contractors, and subjects of certain business-to-business communications acting solely in their capacity as representatives of another business, are not considered Consumers for purposes of this Notice or the rights described herein.




This section  describes our Personal Information practices for the calendar year 2019.  For more current detail see our general Privacy Policy and any notices we may provide at the point of collection. 

We collect and share PI from the following sources for the following purposes:



Examples of PI Collected

Sources of PI

Purposes for PI Collection

Categories of Recipients


This may include but is not limited to:  name, postal address, IP address, unique personal identifier, and email addressConsumers, Service Providers, and Third Parties

To securely process transactions, provide you our services, troubleshoot, and improve our services. 

For example, to provide you with information about iFLY or to respond to your inquiries. 

We share with our Service Providers and with business partners.


Individual Records

This may include but is not limited to:  name, postal address, phone number, email address, and payment card detailsConsumers and  Service Providers To provide you the ability to make purchases or otherwise provide our services and for marketing purposes.  We share with our Service Providers and with business partners.
Customer Characteristics This may include but is not limited to: age, veteran status, accommodations information, flight details, gender and interests Consumers and  Service Providers 

To  provide our indoor skydiving services, to verify your identity, and to troubleshoot and improve our services.

For example, to ensure you can safely participate in an indoor skydiving  flight experience. 

We do not share this information. 
Commercial Information / Purchase Details This may include, but is not limited to: purchase history or tendencies Consumers and  Service ProvidersTo understand our Consumers, improve our services and marketing, and to enhance Consumer experiences.We share with our Service Providers and with business partners. 

Internet Usage Information

This may include, but is not limited to: browsing history, search history, and information regarding your interactions with our website or advertisements Consumers, Service Providers, and Third PartiesTo understand our Consumers, improve our services and marketing, and enhance Consumer experiences.We share with our Service Providers and with business partners. 
Geolocation DataThis may include, but is not limited to: physical locationConsumers and  Service Providers To facilitate locating an iFLY tunnel and to improve your experience. We share with our Service Providers.
Sensory DataThis may include, but is not limited to: audio recordings of customer service calls and CCTV footageConsumers and  Service Providers 

To research and resolve issues and improve our customers’ experience.

We share with our Service Providers. 

Professional or Employment Information

Professional, educational, or employment-related information Consumers and  Service Providers 

To provide special offers or relevant discounts.

We share with our Service Providers.
Inferences from PI CollectedThis may include but is not limited to: Consumer profiles reflecting preferences and predispositions Consumers, Service Providers, and Third Parties To provide you more relevant offers and to improve Consumer experience. We share with our Service Providers.


In addition, we may collect, use, and disclose your PI as required or permitted by applicable law.  We do not treat “Deidentified” data or “Aggregate Consumer Information” as PI, and we reserve the right to convert, or permit others to convert, your PI into Deidentified data or Aggregate Consumer Information.


Subject to the CCPA’s restrictions and obligations, our affiliates, service providers, and vendors also may use your PI for some or all of the above-listed business purposes. 

We typically restrict use of your PI that is shared with our vendors for business purposes, or we treat such disclosures as Sales of your PI subject to your Do Not Sell rights.


We may share your PI with certain Service Providers, business partners, and other vendors including those that facilitate interest-based advertising and other advertising and marketing services, and other parties as described in the table above.

We may collect, use and share your PI for commercial purposes  such as for interest-based advertising in a manner that may be deemed a Sale under the CCPA.  For more information on how to exercise your Do Not Sell rights, click here.


Under the CCPA, California Consumers have certain rights which they may exercise independently or through an authorized agent.  CCPA rights requests are subject to an identification and verification process.  We will not fulfill a CCPA request unless we have been provided sufficient information for us to reasonably verify the identity of the requestor and the validity of the request.


Some PI we maintain about Consumers (e.g., clickstream data) is not sufficiently associated with enough PI about the Consumer for us to be able to verify that it is a particular Consumer’s PI.  Accordingly, we will not include such information in response to Consumer requests.  If we cannot comply with a request, we will explain the reasons in our response.  We will use PI provided in your request to verify your identity or authority to make the request and to track and document request responses, unless you also provided the PI to us for another purpose.


Your California Consumer privacy rights are described below.  To make a request, please email us at or call us at 1-888-675-0188. We will take appropriate steps to confirm the identity of a Consumer making a request for purposes of verifying the authenticity of the request.  You may be required to provide certain PI to allow us to verify that you are the Consumer about whom the request is being made.  If you request that we provide you with specific pieces of PI about you, we will apply heightened verification standards. 


An authorized agent may submit a request on behalf of a Consumer if the Consumer has provided the authorized agent with power of attorney in accordance with California law; alternatively, the agent must present verifiable written authorization from the Consumer that the agent has the Consumer’s permission to submit the request and independently verify the agent’s own identity with iFLY.


Please promptly respond to any follow-up inquires so that we may confirm your identity. 


We may collect, use, and disclose your PI as required or permitted by applicable law.  Please note we are not obligated to comply with Consumer requests to the extent that doing so would infringe on our, or any other person’s or party’s, rights, or conflict with applicable law.


Disclosure Rights

You have the right to request that we disclose your PI that we have collected and are maintaining for the 12-month period prior to your request date.  Consumer requests of this nature may be made no more than two times in a 12-month period.

  • The categories of PI we have collected about you.
  • The categories of sources from which we collected your PI.
  • The business or commercial purposes for collecting or Selling your PI.
  • The categories of third parties to whom we have shared your PI.
  • The specific pieces of PI we have collected about you.
  • A list of the categories of PI disclosed for a business purpose in the prior 12 months, or that no disclosure occurred.
  • A list of the categories of PI Sold about you in the prior 12 months, or that no Sale occurred. If we Sold your PI, we will explain:
    • The categories of your PI we have Sold.
    • The categories of third parties to which we Sold your PI, by categories of PI Sold for each third party.

You also have the right to make a request to obtain a transportable copy of your PI that we have collected in the 12 months prior to your request date and are currently maintaining.  Please note that we retain PI for various time periods in accordance with applicable law and our internal recordkeeping policies and procedures.

“Do Not Sell” Rights

While there is not yet a consensus, data practices of third party cookies and tracking technologies associated with our websites may constitute a “Sale” of your PI as defined by the CCPA.  You can exercise control over browser-based cookies by adjusting the settings on your browser.  In addition, third party tools may enable you to search for and opt-out of some of these trackers, such as the Ghostery browser plug-in available at  We also provide you the ability to customize your cookie preferences .  Further, you can learn more about your choices regarding certain kinds of online interest-based advertising here.  We do not represent that these third party tools, programs or statements are complete or accurate.  Clearing cookies or changing settings may affect your choices and you may have to opt-out separately via each browser and other device you use.


Some browsers have signals that may be characterized as do not track signals, but we do not understand them to operate in that manner or to represent a “Do Not Sell” request by you; accordingly, currently we do not view these signals as a Do Not Sell request.  We understand that various parties are developing Do Not Sell signals and we may recognize certain signals in the future if we conclude such a program is appropriate.


We do not knowingly Sell the PI of Consumers we know are under age 16 unless we receive an opt-in from the Consumer who is at least 13 but under 16, or from the parent or guardian of a Consumer younger than 13.  Consumers who opt-in to PI Sales may opt-out at any time.  If you think we may have unknowingly collected PI for Sale of yourself or of your child under the age of 13, or if you are at least 13 but under 16, exercising the opt-out will stop our Selling of the PI.

Deletion Rights

Except to the extent we have a basis for retention under CCPA, you may request that we delete your PI that we have collected directly from you and are maintaining.  Our retention rights include, without limitation, to complete transactions and services you have requested or that are reasonably anticipated, for security purposes, for legitimate internal business purposes, including maintaining business records, to comply with law, to exercise or defend legal claims, and to cooperate with law enforcement.


We will not discriminate against you in a manner prohibited by the CCPA because you exercise your CCPA rights.

Other California Notices

California’s “Shine the Light” law permits California residents to request certain information regarding our disclosure of PI to third parties for their own direct marketing purposes.

We do not share personal information with third parties for their direct marketing purposes.  If you are a California resident, you may request information about our compliance with Shine the Light by contacting us at or by sending a letter to 6200 Bridge Point Parkway Bldg. 4, Suite 400, Austin, Texas 78730, (Attention: Legal Counsel).  Any such request must include “California Shine the Light Request” in the first line of the description and include your name, street address, city, state, and ZIP code.  Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this email address or mail address.

Please note that “Shine the Light” rights and CCPA rights are established under different legal regimes and must be exercised separately.


For more information regarding your California privacy rights, you may contact us at 1-888-675-0188 or email us at  You may also write to us at: 6200 Bridge Point Parkway Bldg. 4, Suite 400, Austin, Texas 78730 (Attention: Legal Counsel).

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